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Use cases

One post, at home in 24 markets

A translated caption is a foreign caption with local words; a caption written for the market is a different thing, down to which shop address stands under it.

Written again, not run through a translator

When a post crosses into another language here, the caption is composed anew from the same underlying brief — the product facts, the intent, your tone — rather than converted word by word. Idioms that only work in one language are dropped instead of dragged along, and the register is chosen for the market reading it. The test is simple: a local should not be able to tell which language came first.

Product names are a decision, not an accident

A model name like EOS R6 Mark II must survive every language untouched; a descriptive title like 'wooden tokens with print' must never appear as a foreign lump inside a Spanish sentence. The system classifies which kind each product title is and holds that line through writing and checking — in all the languages at once.

Every market points at its own shop

Sell through a domain per country and the link line under a caption stops being decoration: it decides which till the customer reaches. Each language can carry its own web address, taken from what you set or from your site's own language links — and a market you have given no address gets none at all, never the wrong country's.

  • One shop address per market, set by you
  • Suggestions can come from your site's own hreflang links
  • A missing address stays missing — it is never guessed

Editing does not strand the other languages

The quiet failure of multilingual accounts is drift: the main caption gets rewritten, and its sister versions silently keep saying the old thing. Here every language version remembers which original it came from, so when the original changes, the outdated ones are flagged and can be redone — instead of looking exactly as finished as the fresh ones.

The details

Languages
24
Shop links
One address per market — yours, never guessed
Drift
A rewritten caption flags its translations
Channels
Instagram, Facebook and LinkedIn

Questions

Is this machine translation?+

No. Each language is written from the same brief rather than converted from the finished caption, which is why tone and idiom hold up in the small languages too.

Which languages are covered?+

Twenty-four, spanning the European markets plus the major world languages. You choose which ones a brand actually publishes in.

Can I switch a market off?+

Yes. Languages are chosen per brand, and a deselected market simply stops receiving versions — existing posts stay as they are.

Where do the country shop addresses come from?+

From you, in your language settings — or as suggestions read out of your own site's alternate-language links. They are never invented, because a plausible-looking domain that is wrong sends customers to the wrong country's shop, or to nobody's.

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