How much should I share?
Try one useful frame a day as a starting experiment. Keep it sustainable, then adjust using completion, exits and replies. Follower count alone cannot tell you the right frequency.
STORIES. THERE’S ALWAYS SOMETHING TO SHARE
Big news.
Little moments.
All your story.
A new post deserves a second spotlight. A busy day has something worth sharing. Turn what’s happening in your business into a story people can tap into.
Your brand. Your moments. A little help from Flame.
YOUR STORY, THREE WAYSInteractive examples
Your brandStory concept
↔ Swipe the stories or tap the arrows
01 / 03 New post
CUSTOMER STORIES
Brands already posting with OhMyGen.
“We now post at least daily across 20+ markets.”
“We use OhMyGen for our Meta ads and our social posts. It saves us thousands of dollars we used to spend on freelancers and photographers.”
A LITTLE “WHAT IF?” FOR YOUR BRAND
Your followers.
Your story potential.
Slide the numbers. Explore a weekly scenario.
Illustrative estimates — not a
forecast or your account’s actual results.
MAKE IT YOUR SCENARIO
The 5% view rate and 2% interaction rate are editable example assumptions, not industry benchmarks. Replace them with your own insights.
YOUR WEEK. ILLUSTRATIVE SCENARIO
Views can include the same person across multiple frames. Interactions are actions,
not unique people or new followers.
1,750estimated frame views / week
35estimated interactions
7story frames planned
Give them something to do.
A question, a useful tip or one clear next step. Track replies, sticker interactions and link taps to learn what earns attention.
What about awareness?
Stories can keep your brand present with your existing audience. Repeated views are opportunities to be seen, not proof of brand recall or new-follower growth.
How this playground works
Weekly frame views = followers × assumed views per frame (%) × frames per week. Interactions = frame views × assumed interaction rate (%). Results are rounded. Rates stay fixed in this simple scenario; it does not model fatigue, changing reach, non-follower views or unique weekly reach. One frame means one individual story image or clip.
The starting rhythm is an experiment, not an optimum. For background on consistency and measuring performance, see Buffer’s Instagram Stories guide ↗. The calculator rates are not taken from that guide.
START WITH WHAT’S ALREADY HAPPENING
You’ve got the moment.
Flame finds the story.
Choose a starting point to change the story preview above.
ALREADY ON YOUR FEED
Your latest post.
A perfect starting point.
A new invitation.
ONE POST. ANOTHER WAY IN.
Don’t let a good post
stop at the feed.
Use a new or existing post as the starting point for a story. Give it a short introduction, highlight what matters and invite people to see the full post.
- Put a new post back in the spotlight.
- Give an existing post a timely second appearance.
- Keep your colours, your message and your personality.
FROM A LITTLE INPUT TO A LITTLE SPOTLIGHT
A story starts
with your day.
Choose the starting point.
A post you’ve published, something that’s happening or a moment from your everyday work.
Add the real details.
Share the photo, the context and what you want people to know. You bring the moment; Flame helps shape the story.
Make it yours.
Review the visual, wording and next step. Check the details before sharing with your audience.
A LITTLE REMINDER FROM FLAME
It doesn’t have to be big news.
Sometimes “here’s what we’re working on” is the beginning of a great story.
A few story details.
Can I make a story from an existing post?
Yes. Start with a new or existing post and use the story to highlight it, add a short introduction and invite people to take another look.
What if I haven’t posted anything new?
Start with a real moment instead: an event, an update, preparations for the day or something happening behind the scenes. Add your context and photos to shape the story.
Does it share a story automatically whenever I post?
This page shows how a post can become the starting point for a story. Automatic triggers and direct publishing depend on the workflows available in your account. Review the story and check your publishing settings.
YOUR DAY HAS SOMETHING TO SAY.
Let’s make
a story of it.
Meet your creative sidekick ↗
Start with 3 free posts. No credit card needed.